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Market Study

March 29th, 2018

International market research is more extensive and expensive that which can be for the domestic market, however there is a medium that facilitates us all and that is the internet. It is necessary as the first instance that the company has a system of information that identify and calculate the potential purchase of your niche market. It is necessary to consider the cultural variables, the political environment and the legal regulations, since this is vital to the internal market. Finally, the physical, cultural and idomatic distance raises the cost of obtaining information. Today we must use the most powerful tools that facilitate the collection of information.

Here will address important points which should be taken into account, and also the tools that will help you achieve it. Ingredients of a market research in markets both international and national, the variables are the same. These affect the four components of marketing my (product, price, distribution and promotion) and also: demand (consumers / users), supply (internal competition and promotion), the form of presence on the market and the business strategy that enables to achieve the planned objectives. Here are the elements that are part of a market study: 1. demand: has to be a detailed, quantitative and qualitative analysis of real potential market demand.

Google helps us to have an estimate of how many potential readers/customers exists in the market. By entering keywords in the search engine one can see on the upper right side of the toolbar that you see the number of results that exists with the keywords. 2 Typology of consumers or users. Typology of the buyer: purchase motivations; habits and rhythms of consumption, preferences in quality or price. Customer reactions to the different options that are offered market segmentation. Target audience. Identify both the purchased as a product with a country of origin 3. The offer: Today we are in a competitive market where it will be necessary to know in depth our competition, and this will help us discover segments or market niches in which position the product. They must be scanned, basically, the following points: identify the volume and market share that has competitive positioning of the competition. Market segments covered by competitors. Ranking of market shares and areas dominated by each competitor. It is to determine the market niche that has the competitor; elders, youth, women, men, etc. Google offers a tool bar called Google Toolbar, where there is a very good to use, Page Rank indicated. The Alexa tool bar, is a very good option to install in your browser. Alexa.com is a company that is dedicated to assessing the ranking of web pages, you can download the Alexa tool bar this bar on you can view the movement of the web site and its positioning. It is very important to highlight that these tools are indicators, so it is important to use the most important Yahoo Buzz is another tool where we see the flow of traffic for each keyword. Therefore, the foregoing can be verified with these tools to help us to carry out a study of broad and also segmented market. All this takes validity today on this last point, the promotion. I.e. after a consistent evaluation you will know where you could promote your product or service. Please be aware for more information at IngresosEnLinea.com.


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